Starwood Hotels announces free in-room Internet for Platinum guests
February 22nd, 2010
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Starwood Hotels announced today that Platinum members (those who stay 25 times or 50 nights in a year) will now get comped in-room Internet access.
Details are here
It’s a great move to reward their most loyal guests, but I wonder if comping only the Platinum level is the right move. Gold members (10 stays or 25 nights a year) would still have to pay at a Sheraton, for instance, whereas they could go to the cheaper Four Points where gratis Internet is included anyway. It also rewards only the tier that is most likely to have a corporate bankroll footing the Internet bill anyway….
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